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How exposed to AI is a Advertising and Promotions Manager?

Of the 30 tasks O*NET lists for advertising and promotions managers, 6 could be done in half the time with a chat window today. 5 cannot be sped up at all. Here is which.

Exposure means published research judged an AI could halve the time a task takes, at the same quality. It does not mean the task stops needing a person. How to read this

Also called
Account ExecutiveAdvertising Manager (Ad Manager)Advertising Sales Manager (Ad Sales Manager)Classified Advertising Manager (Classified Ad Manager)Communications DirectorCommunications ManagerCreative Services DirectorMarketing and Promotions ManagerPromotions DirectorPromotions Manager
Reachable today Needs software built first Cannot be sped up
30
tasks rated for this occupation
68%
hold a degree, from a survey of 27
23k
people do this job in the US
8 of 56
least protected in management

Every task, and what AI can do with it

These are O*NET's task statements for this occupation, exactly as written, sorted into the three bands by the ratings behind this report. Nothing has been reworded.

Reachable with a chat window today

6
  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies
  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised
  • Plan and execute advertising policies and strategies for organizations
  • Contact organizations to explain services and facilities offered
  • Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns
  • Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers

Only with software built on top

19
  • Coordinate with the media to disseminate advertising
  • Coordinate activities of departments, such as sales, graphic arts, media, finance, and research
  • Prepare budgets and submit estimates for program costs as part of campaign plan development
  • Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers
  • Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms
  • Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning
  • Manage sales team, including setting goals, providing incentives, and evaluating employee performance
  • Prepare and negotiate advertising and sales contracts
  • Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts
  • Train and direct workers engaged in developing and producing advertisements
  • Direct and coordinate product research and development
  • Analyze marketing or sales trends to forecast future conditions
  • Analyze the effectiveness of marketing tactics or channels
  • Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies
  • Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs
  • Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services
  • Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations
  • Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires
  • Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas

Cannot be sped up

5
  • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications
  • Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals
  • Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals
  • Represent company at trade association meetings to promote products
  • Attend or participate in conferences, community events, and promotional events related to products or technologies
What this does not say

This is not a prediction about your job

Nobody surveyed an employer. Tasks are counted equally, so a percentage here is a share of the list rather than a share of your week. And the ratings were made in 2023, which makes every figure a floor rather than a ceiling.

It must never be used to select anyone for redundancy. The full limits are here.

Where to go next

This is the standard task list for the title. The useful next question is which of the tasks you actually do should go near AI, and which should not.

Sort your own tasks Read the full report

Exposure ratings from Eloundou, Manning, Mishkin and Rock, GPTs are GPTs: Labor market impact potential of LLMs, Science 384, 1306–1308, 2024, used under the MIT licence. This page includes information from the O*NET Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. People Team AI has modified all or some of this information. USDOL/ETA has not approved, endorsed, or tested these modifications. Employment figures from the US Bureau of Labor Statistics.