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How exposed to AI is a Advertising Sales Agent?

Of the 20 tasks O*NET lists for advertising sales agents, 9 could be done in half the time with a chat window today. 1 cannot be sped up at all. Here is which.

Exposure means published research judged an AI could halve the time a task takes, at the same quality. It does not mean the task stops needing a person. How to read this

Also called
Advertising Account RepresentativeAdvertising ConsultantAdvertising RepresentativeAdvertising Sales Representative (Ad Sales Representative)Sales Representative
Reachable today Needs software built first Cannot be sped up
20
tasks rated for this occupation
52%
hold a degree, from a survey of 34
97k
people do this job in the US
1 of 22
least protected in sales

Every task, and what AI can do with it

These are O*NET's task statements for this occupation, exactly as written, sorted into the three bands by the ratings behind this report. Nothing has been reworded.

Reachable with a chat window today

9
  • Locate and contact potential clients to offer advertising services
  • Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible
  • Prepare promotional plans, sales literature, media kits, and sales contracts, using computer
  • Process all correspondence and paperwork related to accounts
  • Draw up contracts for advertising work, and collect payments due
  • Inform customers of available options for advertisement artwork, and provide samples
  • Write copy as part of layout
  • Consult with company officials, sales departments, and advertising agencies to develop promotional plans
  • Write sales outlines for use by staff

Only with software built on top

10
  • Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising
  • Maintain assigned account bases while developing new accounts
  • Provide clients with estimates of the costs of advertising products or services
  • Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance
  • Deliver advertising or illustration proofs to customers for approval
  • Recommend appropriate sizes and formats for advertising, depending on medium used
  • Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers
  • Gather all relevant material for bid processes, and coordinate bidding and contract approval
  • Identify new advertising markets, and propose products to serve them
  • Arrange for commercial taping sessions, and accompany clients to sessions

Cannot be sped up

1
  • Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge
What this does not say

This is not a prediction about your job

Nobody surveyed an employer. Tasks are counted equally, so a percentage here is a share of the list rather than a share of your week. And the ratings were made in 2023, which makes every figure a floor rather than a ceiling.

It must never be used to select anyone for redundancy. The full limits are here.

Where to go next

This is the standard task list for the title. The useful next question is which of the tasks you actually do should go near AI, and which should not.

Sort your own tasks Read the full report

Exposure ratings from Eloundou, Manning, Mishkin and Rock, GPTs are GPTs: Labor market impact potential of LLMs, Science 384, 1306–1308, 2024, used under the MIT licence. This page includes information from the O*NET Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. People Team AI has modified all or some of this information. USDOL/ETA has not approved, endorsed, or tested these modifications. Employment figures from the US Bureau of Labor Statistics.