How exposed to AI is a Broadcast Announcers and Radio Disc Jockey?

Of the 24 tasks O*NET lists for broadcast announcers and radio disc jockeys, 10 could be done in half the time with a chat window today. 10 cannot be sped up at all. Here is which.

Exposure means published research judged an AI could halve the time a task takes, at the same quality. It does not mean the task stops needing a person. How to read this


Also called
AnchorAnnouncerDJ (Disc Jockey)HostMorning Show HostOn-Air HostOn-Air PersonalityRadio AnnouncerSports AnchorTelevision News Anchor (TV News Anchor)
Reachable today Needs software built first Cannot be sped up
24
tasks rated for this occupation
40%
hold a degree, from a survey of only 19
25k
people do this job in the US
19 of 40
least protected in arts, design and media

Every task, and what AI can do with it

These are O*NET's task statements for this occupation, exactly as written, sorted into the three bands by the ratings behind this report. Nothing has been reworded.

Reachable with a chat window today

10
  • Announce musical selections, station breaks, commercials, or public service information, and accept requests from listening audience
  • Study background information to prepare for programs or interviews
  • Identify stations, and introduce or close shows, ad-libbing or using memorized or read scripts
  • Prepare and deliver news, sports, or weather reports, gathering and rewriting material so that it will convey required information and fit specific time slots
  • Select program content, in conjunction with producers and assistants, based on factors such as program specialties, audience tastes, or requests from the public
  • Comment on music and other matters, such as weather or traffic conditions
  • Develop story lines for broadcasts
  • Discuss various topics over the telephone with viewers or listeners
  • Provide commentary and conduct interviews during sporting events, parades, conventions, or other events
  • Write and edit video and scripts for broadcasts

Only with software built on top

4
  • Interview show guests about their lives, their work, or topics of current interest
  • Maintain organization of the music library
  • Locate guests to appear on talk or interview shows
  • Keep daily program logs to provide information on all elements aired during broadcast, such as musical selections and station promotions

Cannot be sped up

10
  • Operate control consoles
  • Record commercials for later broadcast
  • Read news flashes to inform audiences of important events
  • Make promotional appearances at public or private events to represent their employers
  • Host civic, charitable, or promotional events broadcast over television or radio
  • Attend press conferences to gather information for broadcast
  • Give network cues permitting selected stations to receive programs
  • Coordinate games, contests, or other on-air competitions, performing such duties as asking questions and awarding prizes
  • Moderate panels or discussion shows on topics such as current affairs, art, or education
  • Describe or demonstrate products that viewers may purchase through specific shows or in stores
What this does not say

This is not a prediction about your job

Nobody surveyed an employer. Tasks are counted equally, so a percentage here is a share of the list rather than a share of your week. And the ratings were made in 2023, which makes every figure a floor rather than a ceiling.

It must never be used to select anyone for redundancy. The full limits are here.

Where to go next

This is the standard task list for the title. The useful next question is which of the tasks you actually do should go near AI, and which should not.


Exposure ratings from Eloundou, Manning, Mishkin and Rock, GPTs are GPTs: Labor market impact potential of LLMs, Science 384, 1306–1308, 2024, used under the MIT licence. This page includes information from the O*NET Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. People Team AI has modified all or some of this information. USDOL/ETA has not approved, endorsed, or tested these modifications. Employment figures from the US Bureau of Labor Statistics.