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How exposed to AI is a Demonstrators and Product Promoter?

Of the 24 tasks O*NET lists for demonstrators and product promoters, 5 could be done in half the time with a chat window today. 10 cannot be sped up at all. Here is which.

Exposure means published research judged an AI could halve the time a task takes, at the same quality. It does not mean the task stops needing a person. How to read this

Also called
Brand AmbassadorDemo Specialist (Demonstration Specialist)DemonstratorEvent SpecialistField MerchandiserFood DemonstratorIn Store DemonstratorMerchandiserProduct AmbassadorProduct Demonstrator
Reachable today Needs software built first Cannot be sped up
24
tasks rated for this occupation
1%
hold a degree, from a survey of only 18
41k
people do this job in the US
17 of 22
least protected in sales

Every task, and what AI can do with it

These are O*NET's task statements for this occupation, exactly as written, sorted into the three bands by the ratings behind this report. Nothing has been reworded.

Reachable with a chat window today

5
  • Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services
  • Suggest specific product purchases to meet customers' needs
  • Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information
  • Recommend product or service improvements to employers
  • Develop lists of prospective clients from sources such as newspaper items, company records, local merchants, or customers

Only with software built on top

9
  • Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed
  • Research or investigate products to be presented to prepare for demonstrations
  • Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers
  • Practice demonstrations to ensure that they will run smoothly
  • Instruct customers in alteration of products
  • Work as part of a team of demonstrators to accommodate large crowds
  • Prepare or alter presentation contents to target specific audiences
  • Provide product information, using lectures, films, charts, or slide shows
  • Write articles or pamphlets about products

Cannot be sped up

10
  • Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products
  • Sell products being promoted and keep records of sales
  • Keep areas neat while working and return items to correct locations following demonstrations
  • Set up and arrange displays or demonstration areas to attract the attention of prospective customers
  • Identify interested and qualified customers to provide them with additional information
  • Transport, assemble, and disassemble materials used in presentations
  • Stock shelves with products
  • Train demonstrators to present a company's products or services
  • Contact businesses or civic establishments to arrange to exhibit and sell merchandise
  • Wear costumes or sign boards and walk in public to promote merchandise, services, or events
What this does not say

This is not a prediction about your job

Nobody surveyed an employer. Tasks are counted equally, so a percentage here is a share of the list rather than a share of your week. And the ratings were made in 2023, which makes every figure a floor rather than a ceiling.

It must never be used to select anyone for redundancy. The full limits are here.

Where to go next

This is the standard task list for the title. The useful next question is which of the tasks you actually do should go near AI, and which should not.

Sort your own tasks Read the full report

Exposure ratings from Eloundou, Manning, Mishkin and Rock, GPTs are GPTs: Labor market impact potential of LLMs, Science 384, 1306–1308, 2024, used under the MIT licence. This page includes information from the O*NET Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. People Team AI has modified all or some of this information. USDOL/ETA has not approved, endorsed, or tested these modifications. Employment figures from the US Bureau of Labor Statistics.