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How exposed to AI is a Media Programming Director?

Of the 23 tasks O*NET lists for media programming directors, 10 could be done in half the time with a chat window today. 7 cannot be sped up at all. Here is which.

Exposure means published research judged an AI could halve the time a task takes, at the same quality. It does not mean the task stops needing a person. How to read this

Also called
Broadcast Content ManagerNews DirectorNewscast DirectorProduction DirectorProgram CoordinatorProgram Director (PD)Program ManagerProgramming DirectorStation ManagerTV Program Director (Television Program Director)
Reachable today Needs software built first Cannot be sped up
23
tasks rated for this occupation
52%
hold a degree, from a survey of only 19
138k
people do this job in the US
15 of 40
least protected in arts, design and media

Every task, and what AI can do with it

These are O*NET's task statements for this occupation, exactly as written, sorted into the three bands by the ratings behind this report. Nothing has been reworded.

Reachable with a chat window today

10
  • Plan and schedule programming and event coverage, based on broadcast length, time availability, and other factors, such as community needs, ratings data, and viewer demographics
  • Coordinate activities between departments, such as news and programming
  • Direct and coordinate activities of personnel engaged in broadcast news, sports, or programming
  • Establish work schedules and assign work to staff members
  • Develop ideas for programs and features that a station could produce
  • Evaluate new and existing programming to assess suitability and the need for changes, using information such as audience surveys and feedback
  • Develop promotions for current programs and specials
  • Review information about programs and schedules to ensure accuracy and provide such information to local media outlets
  • Develop budgets for programming and broadcasting activities and monitor expenditures to ensure that they remain within budgetary limits
  • Participate in the planning and execution of fundraising activities

Only with software built on top

6
  • Monitor and review programming to ensure that schedules are met, guidelines are adhered to, and performances are of adequate quality
  • Check completed program logs for accuracy and conformance with Federal Communications Commission (FCC) rules and regulations and resolve program log inaccuracies
  • Monitor network transmissions for advisories concerning daily program schedules, program content, special feeds, or program changes
  • Prepare copy and edit tape so that material is ready for broadcasting
  • Confer with directors and production staff to discuss issues, such as production and casting problems, budgets, policies, and news coverage
  • Act as a liaison between talent and directors, providing information that performers or guests need to prepare for appearances and communicating relevant information from guests, performers, or staff to directors

Cannot be sped up

7
  • Perform personnel duties, such as hiring staff and evaluating work performance
  • Select, acquire, and maintain programs, music, films, and other needed materials and obtain legal clearances for their use as necessary
  • Operate and maintain on-air and production audio equipment
  • Read news, read or record public service and promotional announcements, or perform other on-air duties
  • Direct setup of remote facilities and install or cancel programs at remote stations
  • Conduct interviews for broadcasts
  • Cue announcers, actors, performers, and guests
What this does not say

This is not a prediction about your job

Nobody surveyed an employer. Tasks are counted equally, so a percentage here is a share of the list rather than a share of your week. And the ratings were made in 2023, which makes every figure a floor rather than a ceiling.

It must never be used to select anyone for redundancy. The full limits are here.

Where to go next

This is the standard task list for the title. The useful next question is which of the tasks you actually do should go near AI, and which should not.

Sort your own tasks Read the full report

Exposure ratings from Eloundou, Manning, Mishkin and Rock, GPTs are GPTs: Labor market impact potential of LLMs, Science 384, 1306–1308, 2024, used under the MIT licence. This page includes information from the O*NET Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. People Team AI has modified all or some of this information. USDOL/ETA has not approved, endorsed, or tested these modifications. Employment figures from the US Bureau of Labor Statistics.