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How exposed to AI is a Public Relations Manager?

Of the 20 tasks O*NET lists for public relations managers, 5 could be done in half the time with a chat window today. 2 cannot be sped up at all. Here is which.

Exposure means published research judged an AI could halve the time a task takes, at the same quality. It does not mean the task stops needing a person. How to read this

Also called
Communications DirectorCommunications ManagerCommunity Relations DirectorDevelopment DirectorPublic Affairs DirectorPublic Relations Director (PR Director)Public Relations Manager (PR Manager)
Reachable today Needs software built first Cannot be sped up
20
tasks rated for this occupation
60k
people do this job in the US
4 of 56
least protected in management

Every task, and what AI can do with it

These are O*NET's task statements for this occupation, exactly as written, sorted into the three bands by the ratings behind this report. Nothing has been reworded.

Reachable with a chat window today

5
  • Confer with labor relations managers to develop internal communications that keep employees informed of company activities
  • Design and edit promotional publications, such as brochures
  • Develop and maintain the company's corporate image and identity, which includes the use of logos and signage
  • Formulate policies and procedures related to public information programs, working with public relations executives
  • Manage in-house communication courses

Only with software built on top

13
  • Develop, implement, or maintain crisis communication plans
  • Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs
  • Draft speeches for company executives and arrange interviews and other forms of contact for them
  • Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities
  • Evaluate advertising and promotion programs for compatibility with public relations efforts
  • Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices
  • Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan
  • Maintain company archives
  • Manage communications budgets
  • Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly
  • Observe and report on social, economic, and political trends that might affect employers
  • Respond to requests for information about employers' activities or status
  • Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages

Cannot be sped up

2
  • Assign, supervise, and review the activities of public relations staff
  • Produce films and other video products, regulate their distribution, and operate film library
What this does not say

This is not a prediction about your job

Nobody surveyed an employer. Tasks are counted equally, so a percentage here is a share of the list rather than a share of your week. And the ratings were made in 2023, which makes every figure a floor rather than a ceiling.

It must never be used to select anyone for redundancy. The full limits are here.

Where to go next

This is the standard task list for the title. The useful next question is which of the tasks you actually do should go near AI, and which should not.

Sort your own tasks Read the full report

Exposure ratings from Eloundou, Manning, Mishkin and Rock, GPTs are GPTs: Labor market impact potential of LLMs, Science 384, 1306–1308, 2024, used under the MIT licence. This page includes information from the O*NET Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. People Team AI has modified all or some of this information. USDOL/ETA has not approved, endorsed, or tested these modifications. Employment figures from the US Bureau of Labor Statistics.