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How exposed to AI is a Public Relations Specialist?

Of the 18 tasks O*NET lists for public relations specialists, 12 could be done in half the time with a chat window today. 1 cannot be sped up at all. Here is which.

Exposure means published research judged an AI could halve the time a task takes, at the same quality. It does not mean the task stops needing a person. How to read this

Also called
Communications SpecialistCommunity Relations CoordinatorCorporate Communications SpecialistInformation and Communications SpecialistMedia Relations SpecialistPublic Affairs SpecialistPublic Information OfficerPublic Information SpecialistPublic Relations Coordinator (PR Coordinator)Public Relations Specialist (PR Specialist)
Reachable today Needs software built first Cannot be sped up
18
tasks rated for this occupation
100%
hold a degree, from a survey of 22
243k
people do this job in the US
2 of 40
least protected in arts, design and media

Every task, and what AI can do with it

These are O*NET's task statements for this occupation, exactly as written, sorted into the three bands by the ratings behind this report. Nothing has been reworded.

Reachable with a chat window today

12
  • Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility
  • Post and update content on the company's Web site and social media outlets
  • Write press releases or other media communications to promote clients
  • Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups
  • Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services
  • Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences
  • Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues
  • Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals
  • Prepare or deliver speeches to further public relations objectives
  • Coordinate public responses to environmental management incidents or conflicts
  • Develop marketing campaigns for environmental technologies or services
  • Purchase advertising space or time as required to promote client's product or agenda

Only with software built on top

5
  • Respond to requests for information from the media or designate an appropriate spokesperson or information source
  • Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions
  • Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill
  • Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management
  • Confer with production or support personnel to produce or coordinate production of advertisements or promotions

Cannot be sped up

1
  • Coach client representatives in effective communication with the public or with employees
What this does not say

This is not a prediction about your job

Nobody surveyed an employer. Tasks are counted equally, so a percentage here is a share of the list rather than a share of your week. And the ratings were made in 2023, which makes every figure a floor rather than a ceiling.

It must never be used to select anyone for redundancy. The full limits are here.

Where to go next

This is the standard task list for the title. The useful next question is which of the tasks you actually do should go near AI, and which should not.

Sort your own tasks Read the full report

Exposure ratings from Eloundou, Manning, Mishkin and Rock, GPTs are GPTs: Labor market impact potential of LLMs, Science 384, 1306–1308, 2024, used under the MIT licence. This page includes information from the O*NET Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. People Team AI has modified all or some of this information. USDOL/ETA has not approved, endorsed, or tested these modifications. Employment figures from the US Bureau of Labor Statistics.