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How exposed to AI is a Travel Guide?

Of the 17 tasks O*NET lists for travel guides, 5 could be done in half the time with a chat window today. 9 cannot be sped up at all. Here is which.

Exposure means published research judged an AI could halve the time a task takes, at the same quality. It does not mean the task stops needing a person. How to read this

Also called
Cruise CounselorGuideNaturalist GuideTour CoordinatorTour EscortTour ManagerTour Operations SpecialistTour OperatorTravel ConsultantWhitewater Rafting Guide
Reachable today Needs software built first Cannot be sped up
17
tasks rated for this occupation
6%
hold a degree, from a survey of only 18
4 of 31
least protected in personal care

Every task, and what AI can do with it

These are O*NET's task statements for this occupation, exactly as written, sorted into the three bands by the ratings behind this report. Nothing has been reworded.

Reachable with a chat window today

5
  • Arrange for tour or expedition details such as accommodations, transportation, equipment, and the availability of medical personnel
  • Resolve any problems with itineraries, service, or accommodations
  • Give advice on sightseeing and shopping
  • Explain hunting and fishing laws to groups to ensure compliance
  • Provide tourists with assistance in obtaining permits and documents such as visas, passports, and health certificates, and in converting currency

Only with software built on top

3
  • Evaluate services received on the tour, and report findings to tour organizers
  • Lead individuals or groups to tour site locations and describe points of interest
  • Pay bills and record checks issued

Cannot be sped up

9
  • Plan tour itineraries, applying knowledge of travel routes and destination sites
  • Attend to special needs of tour participants
  • Sell travel packages
  • Administer first aid to injured group participants
  • Pilot airplanes or drive land and water vehicles to transport tourists to activity or tour sites
  • Sell or rent equipment, clothing, and supplies related to expeditions
  • Verify amounts and quality of equipment prior to expeditions or tours
  • Instruct novices in climbing techniques, mountaineering, and wilderness survival, and demonstrate use of hunting, fishing, and climbing equipment
  • Set up camps, and prepare meals for tour group members
What this does not say

This is not a prediction about your job

Nobody surveyed an employer. Tasks are counted equally, so a percentage here is a share of the list rather than a share of your week. And the ratings were made in 2023, which makes every figure a floor rather than a ceiling.

It must never be used to select anyone for redundancy. The full limits are here.

Where to go next

This is the standard task list for the title. The useful next question is which of the tasks you actually do should go near AI, and which should not.

Sort your own tasks Read the full report

Exposure ratings from Eloundou, Manning, Mishkin and Rock, GPTs are GPTs: Labor market impact potential of LLMs, Science 384, 1306–1308, 2024, used under the MIT licence. This page includes information from the O*NET Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. People Team AI has modified all or some of this information. USDOL/ETA has not approved, endorsed, or tested these modifications. Employment figures from the US Bureau of Labor Statistics.