People Team AI Ask about a date

How exposed to AI is a Writers and Author?

Of the 20 tasks O*NET lists for writers and authors, 13 could be done in half the time with a chat window today. 0 cannot be sped up at all. Here is which.

Exposure means published research judged an AI could halve the time a task takes, at the same quality. It does not mean the task stops needing a person. How to read this

Also called
Advertisement Agency Copywriter (Ad Agency Copywriter)Advertising AssociateAdvertising CopywriterAdvertising WriterCommunications SpecialistCopywriterFreelance CopywriterPromotion WriterSearch Engine Optimization Copywriter (SEO Copywriter)Web Content Writer
Reachable today Needs software built first Cannot be sped up
20
tasks rated for this occupation
47%
hold a degree, from a survey of only 13
49k
people do this job in the US
1 of 40
least protected in arts, design and media

Every task, and what AI can do with it

These are O*NET's task statements for this occupation, exactly as written, sorted into the three bands by the ratings behind this report. Nothing has been reworded.

Reachable with a chat window today

13
  • Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information
  • Vary language and tone of messages based on product and medium
  • Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material
  • Invent names for products and write the slogans that appear on packaging, brochures and other promotional material
  • Collaborate with other writers on specific projects
  • Conduct research to obtain factual information and authentic detail, using sources such as newspaper accounts, diaries, and interviews
  • Edit or rewrite existing written material as necessary, and submit written material for approval by supervisor, editor, or publisher
  • Plan project arrangements or outlines, and organize material accordingly
  • Prepare works in appropriate format for publication, and send them to publishers or producers
  • Revise written material to meet personal standards and to satisfy needs of clients, publishers, directors, or producers
  • Write advertising material for use by publication, broadcast, or internet media to promote the sale of goods and services
  • Write fiction or nonfiction prose, such as short stories, novels, biographies, articles, descriptive or critical analyses, and essays
  • Write to customers in their terms and on their level so that the script, story, or advertisement message is more readily received

Only with software built on top

7
  • Present drafts and ideas to clients
  • Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy
  • Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products
  • Conduct research and interviews to determine which of a product's selling features should be promoted
  • Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising written material
  • Follow appropriate procedures to get copyrights for completed work
  • Work with staff to develop script, story, or advertising concepts
What this does not say

This is not a prediction about your job

Nobody surveyed an employer. Tasks are counted equally, so a percentage here is a share of the list rather than a share of your week. And the ratings were made in 2023, which makes every figure a floor rather than a ceiling.

It must never be used to select anyone for redundancy. The full limits are here.

Where to go next

This is the standard task list for the title. The useful next question is which of the tasks you actually do should go near AI, and which should not.

Sort your own tasks Read the full report

Exposure ratings from Eloundou, Manning, Mishkin and Rock, GPTs are GPTs: Labor market impact potential of LLMs, Science 384, 1306–1308, 2024, used under the MIT licence. This page includes information from the O*NET Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. People Team AI has modified all or some of this information. USDOL/ETA has not approved, endorsed, or tested these modifications. Employment figures from the US Bureau of Labor Statistics.