Arts, design and media contains both the single most reachable occupation in the report and one where nothing at all can be sped up. The dividing line is whether the work is made of words.
Exposure means published research judged an AI could halve the time a task takes, at the same quality. It is not a prediction about any job. How to read this
Not one task on the list was rated as something an AI cannot halve. Athletes and Sports Competitors, in the same group, are at 100 per cent protected.
A hundred points apart, filed together. The taxonomy groups these by industry; the exposure follows the medium. Words move, bodies do not.
That is the highest "today" figure of any occupation in this chapter, on 243,000 people. Not with a tool built on top, and not eventually. With a chat window, now.
Nothing in the report reaches that level in a job that size. Drafting, pitching, summarising and rewriting are the whole shape of that role, and they are the shape the ratings reward most.
Solid is reachable with a chat window today, pale needs software building first, grey cannot be sped up. Task counts are shown because several of these rest on fewer than twenty.
This chapter is about time, not quality. The rubric asks whether a task could be finished in half the time at equivalent quality, and a great many people would argue the equivalence does not hold for creative work.
That argument is not settled by this data and this report does not try to settle it. What the data says is narrow: the tasks in these jobs are the shape a model handles.
Announcement drafting, policy explainers, the all-hands deck, the careers page. All of it is Public Relations Specialist work by another name, and it is the most reachable work in the report.
That is the easiest place in your week to start, and the least interesting thing you could do with a decade of experience. Both are true at once.
There is no data here on what anybody actually does with AI. A dataset that appears to measure it was removed from this report because its meaning could not be stated. The reasoning is on the limits page.
The exposure ratings cover all 818 tasks in these 40 occupations with no gaps, and were made in 2023 against the model capabilities of that year. Read every figure as a floor.
Exposure ratings from Eloundou, Manning, Mishkin and Rock, GPTs are GPTs: Labor market impact potential of LLMs, Science 384, 1306–1308, 2024, used under the MIT licence. This page includes information from the O*NET Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA), used under the CC BY 4.0 license. O*NET® is a trademark of USDOL/ETA. People Team AI has modified all or some of this information. USDOL/ETA has not approved, endorsed, or tested these modifications. Employment figures from the US Bureau of Labor Statistics.